Pinckney Hugo Group Senior Account Manager Scott Roberts took the stage at InStore Ignite 2026, hosted by the Path to Purchase Institute in Chicago, Illinois, November 10–12.
Roberts participated in a panel discussion titled “Winning the Switchable Shopper,” exploring how brands can connect with today’s increasingly unpredictable shoppers and influence purchasing decisions in a retail environment where brand loyalty is constantly being challenged.
The discussion focused on what drives shoppers to switch brands, how marketers can better understand their motivations and what brands can do to win at the moments that matter most.
As a shopper marketing partner to leading consumer packaged goods (CPG) brands, Pinckney Hugo Group helps clients turn shopper insights into integrated marketing programs that connect brand strategy, creative, retail media and in-store activation.
In addition to Roberts’ participation on the panel, PHG served as a Connect Host Sponsor of InStore Ignite 2026, meeting with CPG brands to discuss shopper marketing challenges, opportunities and innovative ways to drive growth.
Learn more about Pinckney Hugo Group’s shopper marketing capabilities at pinckneyhugo.com.
