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Pinckney Hugo Group Work View Inc.
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View/Icahn Mount Sinai REVOLV Study Presentation,
Microsite and Media Relations

View Inc. funded a study through a sponsored research grant to the Light and Health Research Center at the Icahn School of Medicine at Mount Sinai to explore how increasing daylight access at home affects circadian rhythm, sleep, vitality and mental health.

The REVOLV study demonstrated that smart windows are one method of optimizing indoor daylight access in the built environment to improve occupant health.
client View
expertise B2B & Tech

Challenge PHG was tasked with helping View develop creative materials to communicate the research findings online, during a presentation at the U.S. Green Building Council’s annual Greenbuild International Conference and Expo, and through earned media.

Solution PHG created the naming convention for the study in conjunction with a previous study (EVOLV | REVOLV), developed the logo and branding of the study, developed messaging, created a visual vocabulary, developed concepts and executed illustrations and presentation design, and created the study microsite. PHG also handled media relations including PR strategy development, writing the news release, pitching the study to targeted media and securing earned media coverage.

Microsite

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