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Pinckney Hugo Group Work Tree Top – Website Redesign
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As far as websites go, this one was fresh

See how we transformed four disjointed, confusing websites into a single, streamlined platform designed for a better user experience. By simplifying navigation, enhancing functionality, and creating a cohesive design, we made it easier for visitors to find what they need—fast.
client Tree Top
expertise CPG & Shopper Marketing

PHG had the opportunity to revamp the Tree Top website. It was more than just a facelift—it was an opportunity to enhance user experience, improve functionality, and align their online presence with the brand’s evolving goals. A fresh, modern design paired with optimized performance has increased engagement, driven conversions, and has made navigation seamless for visitors.

TreeTop website

Our goal was to create a site that could be reskinned for ease of development, retain a consistent design language, but still have a unique aesthetic unique to each page. PHG created three website designs that spoke to the individual needs of their audience — from consumers to food scientists.

The 3 Treetop Websites

This is feel-good food collage, Tara Coleman, and treetop applesauce pouch

 

An illustration of how applesauce is made

 

As part of their national rollout, Tree Top needed assistance with bringing ecommerce to their website.

PHG supported this effort by enabling online shopping right from the homepage, so customers could not only find their product locally, but order it right to their homes. This enabled new promotional offers through social platforms and other strategic initiatives.

Woman on a laptop enjoying the Tree Top website.