Challenge Sanavi is a challenger brand with limited awareness and product distribution. One of the particularly unique challenges is Sanavi is difficult to find in stores, without a consistent location in retail among seltzers, sparkling waters and organic products.
Solution After conducting interviews with the brand’s leadership team and sales staff, followed by in-store and peer research, we crafted a story and defined a position that turns the challenge and perceived negative into a strength and point of differentiation. With this story, we described how the product was created by searching for the very best ingredients – and how it’s something that’s worth a little extra time searching for.
By bringing the brand and story to life across a website, digital ads and video content, we were able to bring consistency and help the brand establish a foothold in a competitive category.
careersWhen you work at an agency that’s consistently growing and evolving, your opportunities are too. It’s about having the ability to shape your career doing something you’re passionate about — and doing it in a flexible environment alongside other incredibly talented, genuinely good people.
newsDecember 19, 2024 Pinckney Hugo Group Welcomes Kristen Fitzgerald and AnnMarie Giannino
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