Challenge Awareness and understanding of the BUSH’S® Savory Beans product line was low, so support was needed to first introduce and then drive trial with shoppers at Albertsons and Safeway stores.
Solution Executed a strategic omni-channel program, engaging shoppers across their path to purchase and offering education and inspiration, all while aligning with the retailers’ needs. This came to life through retailer digital display and video media to engage, a loyalty card offer to incentivize and dual placement in-store signage to disrupt.
During the program period, despite changes in BUSH’S Savory Beans distribution and overall support:
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newsDecember 19, 2024 Pinckney Hugo Group Welcomes Kristen Fitzgerald and AnnMarie Giannino
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