Challenge For the first time in our lifetimes, we are experiencing a large-scale global pandemic. Even our key decision-makers and leaders are having trouble knowing what’s going to happen next. Through research and science, Harvard experts answered the challenge of paving a path forward in the midst of instability and uncertainty. At PHG, our challenge was helping them share it in a way the world could understand and put to use – and to do it as quickly as possible.
Solution PHG worked with the Harvard team to transform the research and data into a fully functional website with a seamless and intuitive user experience. We went with a strategic visual approach to display information in an engaging, digestible and fluid design and platform that translated academic-rooted content into an intuitive, user-friendly guide. The entire strategy, design and the development of the site happened over a three-week period.
Since the launch of the website in May, it has seen a total of 19,355 users. Direct traffic makes up for 55.9% of all traffic and social media is attributed to 37.7% of traffic. The website has been promoted across numerous channels and news outlets including Harvard Business Review, MSNBC and Morning Joe.
careersWhen you work at an agency that’s consistently growing and evolving, your opportunities are too. It’s about having the ability to shape your career doing something you’re passionate about — and doing it in a flexible environment alongside other incredibly talented, genuinely good people.
newsDecember 19, 2024 Pinckney Hugo Group Welcomes Kristen Fitzgerald and AnnMarie Giannino
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