SYRACUSE, N.Y. – Pinckney Hugo Group, a full-service marketing communications agency, will attend InStore Ignite 2026, hosted by the Path to Purchase Institute, November 10–12 at the Hilton Chicago in Chicago, Illinois.
As a Connect Host Sponsor, Pinckney Hugo Group will meet with consumer packaged goods (CPG) brands throughout the event to discuss shopper marketing challenges, emerging opportunities and strategies for driving growth in today’s increasingly complex retail environment.
InStore Ignite brings together brand marketers, retailers, agencies and industry leaders to explore the evolving in-store experience and the growing connection between digital engagement and purchase decisions. The conference focuses on helping brands improve shopper conversion, strengthen retail visibility and create more connected experiences across the path to purchase.
For Pinckney Hugo Group, the event provides an opportunity to share its extensive experience helping CPG brands connect with consumers and shoppers through integrated marketing strategies, retail media, creative development and in-store activation.
Pinckney Hugo Group Senior Account Manager Scott Roberts will also participate in a panel discussion titled “Winning the Switchable Shopper.” The session will explore how brands can build loyalty and influence purchase decisions as shoppers increasingly reconsider their choices based on value, convenience and relevance. The discussion will examine the role of shopper insights, strategic incentives and targeted messaging in helping brands retain existing customers while attracting new ones.
“Today’s shoppers have more choices, more information and more opportunities to change their purchasing decisions than ever before,” said Roberts. “Brands need to understand what motivates those decisions and find meaningful ways to connect with shoppers at the moments that matter most.”
Pinckney Hugo Group’s participation reflects the agency’s continued commitment to helping brands navigate the changing retail landscape by bringing together consumer insights, brand strategy, creative thinking and shopper marketing execution to deliver measurable business results.
“We’re looking forward to connecting with brands, exchanging ideas and discussing how integrated shopper marketing programs can help solve real business challenges,” added Roberts.
