Boosting visits to the home of all things beans.

Bush’s Visitor Center offers history, family fun and, of course, beans - but first, travelers have to know its worth the stop. To increase awareness and drive visitation, PHG developed an integrated destination marketing campaign that reached consumers both as they planned their trips and once they were already in the area. In Q1 alone, the campaign generated more than 5.3 million impressions and nearly 168,000 website clicks, helping drive increased visitation to the Bush's Visitor Center. The momentum culminated in the highest April attendance in the Visitor Center's history, demonstrating the campaign's ability to turn travel inspiration into in-person visits.